There are two types of feedback: “Can you make the logo bigger?” and “I want the brand to feel more confident. Right now, it feels too safe.” – One of them leads to better work. The other leads to version 17.3.
Good design feedback isn’t about what you like
Good design feedback is about what works. At The Weather, we don’t expect clients to speak in Pantones and typographic grids. But we do believe in shared language. Shared vision. Shared outcome. Here’s how to give design feedback that moves the project forward – not in circles:
01. Talk about the why, not just the what
“I don’t like this color” doesn’t help.
“I’m not sure this shade communicates the premium feel we’re going for” does.
When feedback is rooted in purpose, it becomes actionable.
The goal isn’t to make things pretty. It’s to make them work.
2. Be honest but stay open
You can say what’s not working. But also ask what the thinking behind it was.
Sometimes you hate something because you don’t yet understand it.
Great creative happens when both sides bring curiosity to the table – not just opinions.
3. Ask better questions
“Can we try it in blue?” – NO
“What would it look like if we leaned into a colder tone for this section?” – YES
Don’t dictate. Collaborate.
Give direction, not instructions.
4. Don’t ask for three random versions
Iteration is not exploration.
If we’re not aligned on strategy, three visuals won’t fix that.
Instead: pause, reflect, clarify the goal – then design again.
5. Kill your darlings too
We get it. You loved your old logo.
Or that tagline your intern wrote in 2020.
But if you want to move forward, you’ll have to let go of “what’s always worked.”
The best design feedback is a conversation, not a list
The most exciting ideas often show up after “hmm, I’m not sure this is working – but let’s talk it out.” Because when the process is honest, the work becomes fearless. So say what you think. Say what you feel. And then let’s make something better than either of us imagined alone.
Want to work with a team that isn’t afraid to push boundaries (and take your feedback seriously)?
