Boost Capital Partners
What is Boost Capital Partners
Boost Capital Partners is a London-based venture capital firm dedicated to backing early-stage startups with the potential to transform industries. What sets them apart is their human-centered approach to investing. They don’t just provide capital, they work side by side with founders, offering guidance, expertise, and access to a trusted network. This combination of funding and partnership helps entrepreneurs navigate the challenges of building a company and scale their vision into something extraordinary.
The Challenge
Boost Capital Partners’ old website had an outdated design and no longer reflected their vision as a forward-looking venture capital firm. While the branding was refreshed rather than reinvented, the website itself needed to be designed entirely from scratch. We refined the existing logo, developed a new visual language with softer tones balanced by bold accents, and introduced custom illustrations to add warmth and character. The result is a digital presence that communicates professionalism and trust, while remaining approachable and human-centered, true to how Boost partners with founders.
The Design Process
Our design process began by understanding the client’s inspirations and identifying the qualities they valued most in contemporary VC websites – cohesion in color palettes, harmony in typography and imagery, and an overall sense of clarity and elegance. From there, we explored directions that would align with their vision of a complete redesign: a website that feels cool, young, tech-driven, and innovative, yet still projects professionalism and gravitas. The final design balances clean layouts, refined typography, a thoughtful use of color, and custom illustrations.
Typography
The client highlighted their preference for rounded, modern fonts that feel distinct and high-quality, avoiding the generic look of standard templates. To reflect this, we chose Metropolis as the main typeface, bringing a rounded, contemporary character to the brand. Inter was paired with it for body text and smaller headlines, ensuring clarity, readability, and balance across the website.
Color Palette
The color palette balances vibrant and muted tones to create a modern yet professional look. A bold orange paired with deep gray establishes a strong, confident foundation. Softer secondary tones of blue-gray and warm off-white bring contrast and harmony, adding warmth and approachability to the overall design.
Project Management: Mia Pavlinovic
Art Direction: Leona Rega
Web Design: Elizaveta Khristova, Ayako Matsuo
Motion Design: Mariia Variichuk
Copywriting: Kristýna Svoboda
Web Development: Alejandro Meschini