DeepPlants
What is DeepPlants
DeepPlants is a pioneering Italian AI company that develops forecasting algorithms for global warming resilience, making them accessible to everyone. DeepPlants originated from a collaboration of scientists from La Sapienza University in Rome, whose expertise ranges from machine learning and computer vision to physics and mathematics.
Design
The client challenged us to create a minimalist, clean web design that brings together a clean, technical look and the preexisting color-wheel logo and visual identity. Additionally, we aimed to liven up a large amount of technical content with positive emotion and present it with clarity and structure.
Branding & Logo
The client had a distinctive logo they wished to retain, therefore we opted for a calm web interface and grayish tones to balance the many colorful images and fast-paced videos. We also chose Nyanza #DCFFDA as a fresh complementary color.
Mobile Experience
Recognizing the importance of mobile devices, we optimized the website for mobile responsiveness. This ensures a consistent and engaging experience for users on smartphones and tablets, allowing them to explore the website with all interactive features intact.
Web Design & Branding: Leona Rega
Web Development: Sergio Sánchez
Project Management: Lenka Szeteiova